First, find the right job for AI in your new business.
HCA helps agencies work out where AI is useful, where existing software is enough and where a bespoke build is worth doing. Strategy, build and the people side sit together, so the plan stays close to the work it needs to change.
What's the work, and what would better look like?
Strategy first. Then the build. Then the people.
A new tool can look great in a demo and still be wrong for your agency. Before recommending one, we want to understand your positioning, your pipeline, the people doing the work and what a win would look like.
AI-integrated GTM strategy
A robust new business strategy that fits seamlessly into the agency, with the right AI doing the heavy lifting. Where AI helps, where a tool or a process change is enough, and what's better left alone.
Makes sense when your business development isn't delivering, or you know AI matters but not where to start.
New business workflow automation
Prospect research, CRM updates, follow-ups and pipeline reporting that run themselves, while people stay in charge of decisions and every message that matters.
Makes sense when the same steps repeat every week between tools, and your team is busy rather than productive.
Bespoke AI tools for agencies
Assistants built around your credentials, case studies, positioning and tone of voice, for outreach, pitch prep and proposals that sound like you, not like everyone else using the same tool.
Makes sense when the work needs your agency's knowledge and voice, and an off-the-shelf tool falls short.
Grown-up conversations & coaching
We can investigate, probe and close opportunities for you, or coach your team to be the best version of their sales selves. AI finds the opportunity; people win it.
Makes sense when you have meetings but not conversions, or a junior team that needs to sell to senior buyers.
Where you start, and what usually fits.
| If this sounds like your agency… | Strategy | Workflow | Bespoke | People |
|---|---|---|---|---|
| "We know AI matters, we don't know where." | ● | |||
| "Our pipeline is thin and the numbers game isn't working." | ● | ○ | ○ | |
| "We research and update the CRM by hand every week." | ○ | ● | ||
| "Our outreach and proposals sound like everyone else's." | ○ | ● | ||
| "We get meetings, but they don't convert." | ○ | ● | ||
| "We bought a tool and nobody uses it." | ● | ○ | ○ |
● often the starting point · ○ sometimes · blank: rarely. A guide, not a rule.
Want to see a demo?
A short video call where we show the prospect research, outreach drafting and pipeline reporting working on example data. Bring your questions; there's no pitch.
Bring us the new business problem.
A free hour, no strings, to talk through what's worth exploring. Strategy, builds and coaching are paid, scoped work. No obligation to start a project.