Use cases

Start with the new business problem that matters.

These are the kinds of agency new business problems we fit AI to, worked through so you can see how they'd work in your agency. Pick the one that sounds like your Monday morning.

Five problems, worked through

Agency problems, worked through.

Win more new business

Prospects with a real reason to talk

Problem

The new business team works from lists matched on sector and size, where most brands have no reason to change agency. Outreach goes out by volume and replies don't come back.

Approach

We research brands against your agency's ideal client profile and watch for real triggers: a new marketing director, a rebrand, a product launch, a review of the roster. Every name keeps its reasons and sources.

Solution

A short weekly list of brands with a genuine reason to talk, each with a first message drafted in your voice. Your people check every fit and send it themselves.

Strategy + workflow

Grow the clients you have

Growing the clients you already have

Problem

Your best client has five other brands and three other marketing teams, and you work with one of them. Nobody has the time to map the rest.

Approach

We map the teams, brands and decision makers inside your existing clients from public information and your own account notes, and flag where your work is a natural fit.

Solution

An organic growth plan per key account: who to meet, why now, and which of your case studies to lead with. Account teams decide who to approach.

Workflow + bespoke

Win more new business

Pitch and meeting prep in minutes

Problem

Prepping for a first meeting or a pitch takes a senior person most of a day: reading the brand, the market, the competition, and digging out the right credentials.

Approach

An assistant built on your credentials, case studies and positioning, that reads the prospect's world and pulls together what matters.

Solution

A one-page brief before every meeting: what's changing for them, the questions worth asking, and the work of yours that proves you can help. A person reviews it before it's used.

Bespoke

Win more new business

Found when buyers go looking

Problem

Marketing directors now ask Google and AI assistants which agencies to shortlist. Your website answers none of their questions clearly, so a competitor's answer comes back instead.

Approach

We look at what buyers search for and ask, and check it against your pages, your work and your positioning.

Solution

New pages and fixes to existing ones, in your voice, so your agency shows up in search and in AI answers. Nothing goes live until a person approves it.

Workflow

Run new business leaner

One clear view of the pipeline

Problem

The MD asks how new business is going, and someone spends a day pulling numbers from the CRM, spreadsheets and inboxes. By the meeting, it's already out of date.

Approach

We connect the systems you already use and agree which numbers matter, with every figure tied to its source.

Solution

One page every Monday: what moved, what's stuck, and where to focus this week, so the new business meeting is spent deciding, not reporting.

Workflow

These are illustrative examples of the approach. Client work is confidential, and we're happy to walk you through relevant examples on a call.

The proof

And when it's people plus process, this is what happens.

Real HCA results from three decades in agency new business.

£2m

Signed off by decision makers within 12 months

£4.5m

Pipeline built from scratch in 12 months

£7m

£1m/year in fee delivered consistently for 7 years

See the client stories

No fixed packages

Nothing here is off the shelf.

One agency needs a better process, another a feature it already pays for, a third a bespoke tool. The first job is to find the bottleneck and choose the lightest answer that works.

See it working

Want to see a demo?

A short video call where we show the prospect research, outreach drafting and pipeline reporting working on example data. Bring your questions; there's no pitch.

Book a demo (opens in a new tab) or email hello@hca.uk.com

Bring us a problem to look at.

Tell us what's keeping you awake at night, and leave knowing if and where the opportunity really is.

A free hour, no strings