Practical questions before you start.
A tailored AI solution depends on the task, the information and the tools involved. These answers set out our approach. The details for any specific build are agreed in writing before work starts.
What we commit to
- Which data is used, where and by whom, agreed in writing before anything goes live
- A person in charge of prospect-facing messages and business decisions, unless you approve otherwise
- Telling you when AI is not the answer
What depends on the project
- Which tools can be connected, and how
- Price and timing, given only for defined work
- Support and maintenance after handover
- Any narrowly scoped automatic action
01Do I need to know what to build?
No. Bring the new business problem. We'll help you decide whether to build something, use a product you already have, fix the process or leave it.
02Does every agency need a custom AI tool?
No. A bespoke build is one option. If an existing tool or a change to the process fits better, that comes first. The recommendation follows the work, not a preference for building.
03What happens to our agency and client data?
That depends on which information the task needs and which services are used. Before a build, we identify what information may be accessed, where it's processed, which third-party services are involved, what access is required and how long information is kept. We agree with you, in writing, which data is used, where it's processed and who can access it, before anything goes live. If you or your clients have legal, security or regulatory requirements, bring them into the scoping conversation.
04Who owns the solution?
Before a project starts, the proposal states what you own and what you use under licence, covering custom code, configuration, documentation, accounts and ongoing service. Ask us to spell out anything that matters to your decision.
05Does AI send messages to prospects on its own?
Not unless you explicitly approve it. Our approach leaves prospect-facing messages and business decisions with a person. Any narrow automatic action is scoped, tested and signed off by your agency first.
06Can it work with our CRM and existing tools?
Usually, but not always. Access and integrations depend on each tool, its permissions, settings and terms. We confirm the exact tools and connections before promising a build can be done.
07How long does it take and what does it cost?
It depends on what needs to change, the tools involved and the scope you agree. The free hour is a first conversation, not a delivery estimate. We only give a price or timing for defined work.
08Do you still do the new business for us?
Yes, if that's what you need. We can investigate, probe and close opportunities on your behalf, or coach your own team to do it. AI does the hard yards; people have the grown-up conversations.
09What if AI isn't a good fit for us?
Then it shouldn't be the answer, and you'll hear it from us. The point is more new business, not a technology project for its own sake.
Have a question that isn't here?
Or a legal or security requirement from your clients? Bring it to the free hour, or email hello@hca.uk.com.